Get the most from your ads

Write the perfect advert

Online advertising differs a lot from traditional advertising. The words you choose are critical given the jobseekers find your job advert using search engine technology. A very good advert can bring you a lot of qualified applications.

Your advert should contain:

• A meaningful, accurate description of the role
• The skills or qualifications required
• Where the job is based
• What the salary is
• What additional benefits there may be
• A brief description of you, the employer

• Paragraph or line breaks to make it easier to read.

It should not contain:

• Profanities, for example, swear words or slang
• You should not declare a preferred age of applicant
• Sex discrimination is illegal. You must not declare a preferred sex of applicant

• Racial discrimination is illegal. You must not declare a preferred race of applicant.

Have you checked the spelling in your ad?

Spelling mistakes are often missed. We recommended you write your job advert in a word processing package such as Microsoft Word and cut and paste the finished advert into the Recruitment Management System after you have performed a spell check.

For more tips and advice to ensure your job ad is seen by as many quality candidates as possible, read our ad writing guide.